A little late, but here we go

Yo guys, this one's a little bit late, but here it is.

Couple of things I wanna talk about that have been coming up a lot.

1. First topic is super controversial. The dirty word: AI.

I've been using it a lot. Exploring a lot. Going pretty deep, honestly.

As an example, I got a secondhand Pixel phone and set it up as an agent. It uses its CPU, the RAM, the storage. Basically a purpose-built sandbox. Opens up all sorts of possibilities.

And as I've gone deep, one thing is really apparent. AI elevates you as a human.

Believe it or not, I wrote a LinkedIn article diving deeper into this. Read it here.

The Ceiling Is Human · Read on LinkedIn

1. Second thing. Piggybacks off the AI stuff.

You're truly in a space now where you can world-build really easily with your music project.

No excuse for artists not to have a full ecosystem to move their audience through. Digital and in real life. Obviously digital is more accessible and cheaper to build. Only limited by your creativity.

You could create your own custom plugins. You could create little games. You could create treasure hunts online. Whatever.

More possibilities than ever. Everyone should start thinking about it.

By the way, just so you guys know, I am completely convinced that the human side or the human-ness goes nowhere in this AI revolution.

In fact, it becomes more valuable: the craftsmanship, the analog vibes, vinyl, tapes, physical.

That becomes super relevant, so if you are getting upset, wipe your little tears.

And yeah, what else?

There was a really cool interview I saw from Will Bailey on his podcast with Patrick Moxley, the CEO/founder/goat.

Will Bailey × Patrick Moxley · Watch on YouTube

One thing that hit me from their conversation. The old idea that artists and labels are enemies. I feel like that's flipped. It's way more of a collaboration now than ever before.

Yes, you can do everything on your own. But marketing is the absolute key to breaking through the noise. If you don't have money to spend there, you've got less chance of moving the rest of the business.

Always reply. I'm always reading. I want to know how you guys feel about what's in these things.

This isn't a one-way street. It's a conversation.

Nice one.

Jimi
Pitch.Audio